about siteline
Simplifying the billing process for contractors
Siteline is the only real-time, collaborative billing solution built for trade contractors
Our purpose
We started Siteline to give construction teams a financial foundation to build on. Because when people are on the same page about getting paid, they can focus on whatever's next — whether that’s a new idea, a new project, or more time with their family.
Our story
CEO and co-founder Gloria Lin has long understood the challenges of working as a subcontractor: her father, a civil engineer, was required to submit piles of billing forms every month, only to wait several months to actually get paid for the work completed. This could stall job site progress and create a domino effect of schedule delays. With so much manual work involved, a small, honest mistake can hold up millions of dollars in cash flow. And even when things go right, the time and effort it takes to get paid takes away from the work that really matters.
After over a decade of experience building industry-leading financial systems — as part of the team that conceived of Apple Pay, and as the first product manager at the payments giant Stripe — Gloria realized that construction payments hadn’t evolved much past what her father had experienced 20 years earlier.
Around the same time, co-founder Joel Poloney started a major remodeling project, only to discover that costs and schedule were routinely twice what they were supposed to be. As a serial entrepreneur with exits to Google and Zynga, Joel had become an expert at building scalable software systems. He wondered why construction was so inefficient, and was inspired by the immense opportunity in construction tech.
In 2019, Gloria and Joel teamed up and founded Siteline to build the real-time, collaborative billing and payment solution trade contractors needed. By bringing the manual, error-prone process of billing and payment into the 21st century, Siteline frees up contractors to grow their businesses without being bogged down by paperwork.
Backed by top investors Menlo Ventures, First Round Capital, Brick & Mortar Ventures, Designer Fund, and South Park Commons fund, Siteline is committed to building a better financial system for trade contractors and the construction industry as a whole. Contractors are the backbone of the industry. Gloria and Joel are excited to continue supporting them with Siteline’s unique, first-of-its-kind solution.
After over a decade of experience building industry-leading financial systems — as part of the team that conceived of Apple Pay, and as the first product manager at the payments giant Stripe — Gloria realized that construction payments hadn’t evolved much past what her father had experienced 20 years earlier.
Around the same time, co-founder Joel Poloney started a major remodeling project, only to discover that costs and schedule were routinely twice what they were supposed to be. As a serial entrepreneur with exits to Google and Zynga, Joel had become an expert at building scalable software systems. He wondered why construction was so inefficient, and was inspired by the immense opportunity in construction tech.
In 2019, Gloria and Joel teamed up and founded Siteline to build the real-time, collaborative billing and payment solution trade contractors needed. By bringing the manual, error-prone process of billing and payment into the 21st century, Siteline frees up contractors to grow their businesses without being bogged down by paperwork.
Backed by top investors Menlo Ventures, First Round Capital, Brick & Mortar Ventures, Designer Fund, and South Park Commons fund, Siteline is committed to building a better financial system for trade contractors and the construction industry as a whole. Contractors are the backbone of the industry. Gloria and Joel are excited to continue supporting them with Siteline’s unique, first-of-its-kind solution.
We’re reimagining construction finance to help contractors get paid, grow their business, and build a better future for all of us.
Our values
Move Quickly, Together
Speed is our advantage, but alignment is our path to victory. We will go farthest, fastest if we work in unison. Prioritize the mission, establish clear owners and deliverables, and execute with confidence.
Reach for the Sky
We are curious, open-minded, and courageous. We challenge ourselves and each other to ask more questions, push boundaries, and deliver excellence every day.
Run Lean
Construction is a scrappy industry where companies must do more with less. Same here. Operate efficiently, optimize strategically, and always get the most bang for our buck.
Be the Steel
Builds fail when the foundation is faulty. The same is true for us. Exercise good judgment, deliver on your commitments, and know your capacity—every base has its threshold, after all. Most importantly, back your teammates. We’re stronger than reinforced concrete when we support each other.
Build Our Fanbase
Our mission is to grow the size of the pie for everyone in construction. We only achieve that audacious goal if we keep our customers front and center. Work tenaciously to build smarter systems that solve real problems for our customers, positively impact their businesses and lives, and make them loyal fans.
Shoot Straight
We speak directly, candidly, and respectfully. We prioritize transparency, err on over-communicating, and understand that differing opinions and perspectives are part of a healthy company. Ultimately, it’s okay to disagree with—but still commit to—the chosen direction.
Meet the team
%20Boyko.png)
%20Goeckner.jpeg)
Work with us
we’re hiring!
Don't see your perfect role? We're always looking for talented, passionate teammates. If you're interested in joining our team, send us a note and introduce yourself!
