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about siteline

Simplifying the construction billing process for subs

Siteline is the only real-time, collaborative billing software built for trade contractors
construction equipment shot from below

Our purpose

We started Siteline to give construction teams a financial foundation to build on. Because when people are on the same page about getting paid, they can focus on whatever's next — whether that’s a new idea, a new project, or more time with their family.

Our story

CEO and co-founder Gloria Lin understand the challenges of working as a subcontractor. She grew up in a family that owned a contracting business and witnessed firsthand the pains of inefficient financial workflows. Driven to ease these burdens for other hardworking individuals, she's spent more than 20 years working in technology—as part of the team that conceived of Apple Pay and as the first product manager at the payments giant Stripe. In that time, she focused on simplifying payment methods and financial infrastructure for business growth. Unfortunately, in that time span, construction payments hadn’t evolved much past what her father had experienced 20 years earlier. So, she decided to do something about it.

Meanwhile, co-founder and Head of Construction Solutions, Claire Wilson, was a project manager for a GC in New York, working on major projects like Hudson Yards and JP Morgan's Corporate Headquarters. After witnessing first-hand the billing and payment obstacles subcontractors face on a daily basis, she decided to head to San Francisco to seek out technology to solve this painful workflow.

Around the same time, co-founder Joel Poloney started a major remodeling project, only to discover that costs and schedule were routinely twice what they were supposed to be. As a serial entrepreneur with exits to Google and Zynga, Joel had become an expert at building scalable software systems. He wondered why construction was so inefficient, and was inspired by the immense opportunity in construction tech.

In 2019, Gloria, Claire, and Joel teamed up and founded Siteline to build the real-time, collaborative billing and payment solution trade contractors needed. Around them, they built a team with diverse backgrounds and experiences—including former contractors and project managers—that lend to understanding the frustrations faced by subcontractors. This allows Siteline to not only empathize with their customers but also design tailored solutions that provide real value to their businesses. By bringing the manual, error-prone process of billing and payment into the 21st century, Siteline frees up contractors to grow their businesses without being bogged down by paperwork.

Backed by top investors Menlo Ventures, First Round Capital, Brick & Mortar Ventures, Designer Fund, and South Park Commons fund, Siteline is committed to building a better financial system for trade contractors and the construction industry as a whole. Contractors are the backbone of the industry. And the entire Siteline team is excited to support them with Siteline’s first-of-its-kind solution.

We’re reimagining construction finance to help contractors get paid, grow their business, and build a better future for all of us.

Our values

Move Quickly, Together

Speed is our advantage, but alignment is our path to victory. We will go farthest, fastest if we work in unison. Prioritize the mission, establish clear owners and deliverables, and execute with confidence. 

Reach for the Sky

We are curious, open-minded, and courageous. We challenge ourselves and each other to ask more questions, push boundaries, and deliver excellence every day.

Run Lean

Construction is a scrappy industry where companies must do more with less. Same here. Operate efficiently, optimize strategically, and always get the most bang for our buck.

Be the Steel

Builds fail when the foundation is faulty. The same is true for us. Exercise good judgment, deliver on your commitments, and know your capacity—every base has its threshold, after all. Most importantly, back your teammates. We’re stronger than reinforced concrete when we support each other.

Build Our Fanbase

Our mission is to grow the size of the pie for everyone in construction. We only achieve that audacious goal if we keep our customers front and center. Work tenaciously to build smarter systems that solve real problems for our customers, positively impact their businesses and lives, and make them loyal fans.

Shoot Straight

We speak directly, candidly, and respectfully. We prioritize transparency, err on over-communicating, and understand that differing opinions and perspectives are part of a healthy company. Ultimately, it’s okay to disagree with—but still commit to—the chosen direction.

Meet the team

Work with us

we’re hiring!
Don't see your perfect role? We're always looking for talented, passionate teammates. If you're interested in joining our team, send us a note and introduce yourself!
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