Simplifying the construction billing process for subs

We started Siteline to give construction teams a financial foundation to build on. Because when people are on the same page about getting paid, they can focus on whatever's next — whether that’s a new idea, a new project, or more time with their family.

CEO and co-founder Gloria Lin understand the challenges of working as a subcontractor. She grew up in a family that owned a contracting business and witnessed firsthand the pains of inefficient financial workflows. Driven to ease these burdens for other hardworking individuals, she's spent more than 20 years working in technology—as part of the team that conceived of Apple Pay and as the first product manager at the payments giant Stripe. In that time, she focused on simplifying payment methods and financial infrastructure for business growth. Unfortunately, in that time span, construction payments hadn’t evolved much past what her father had experienced 20 years earlier. So, she decided to do something about it.

Meanwhile, co-founder and Head of Construction Solutions, Claire Wilson, was a project manager for a GC in New York, working on major projects like Hudson Yards and JP Morgan's Corporate Headquarters. After witnessing first-hand the billing and payment obstacles subcontractors face on a daily basis, she decided to head to San Francisco to seek out technology to solve this painful workflow.

Around the same time, co-founder Joel Poloney started a major remodeling project, only to discover that costs and schedule were routinely twice what they were supposed to be. As a serial entrepreneur with exits to Google and Zynga, Joel had become an expert at building scalable software systems. He wondered why construction was so inefficient, and was inspired by the immense opportunity in construction tech.

In 2019, Gloria, Claire, and Joel teamed up and founded Siteline to build the real-time, collaborative billing and payment solution trade contractors needed. Around them, they built a team with diverse backgrounds and experiences—including former contractors and project managers—that lend to understanding the frustrations faced by subcontractors. This allows Siteline to not only empathize with their customers but also design tailored solutions that provide real value to their businesses. By bringing the manual, error-prone process of billing and payment into the 21st century, Siteline frees up contractors to grow their businesses without being bogged down by paperwork.

Backed by top investors Menlo Ventures, First Round Capital, Brick & Mortar Ventures, Designer Fund, and South Park Commons fund, Siteline is committed to building a better financial system for trade contractors and the construction industry as a whole. Contractors are the backbone of the industry. And the entire Siteline team is excited to support them with Siteline’s first-of-its-kind solution.