What is Payroll?

Cost of Goods Sold (COGS) in the construction industry represents the direct costs associated with the production of goods or services that a company sells. These costs may comprise the cost of raw materials such as lumber, steel, concrete; direct labor costs; storage costs, and direct utility costs. It can also include direct expenses like subcontractor costs, labor burden (i.e., benefits, insurance, taxes related to employee wages), material costs, and equipment costs that are directly attributable to a project's completion. COGS does not include indirect expenses such as sales and distribution costs or overhead costs such as office rent and utilities. In essence, COGS in construction is directly tied to specific projects and is a key factor in determining a project's gross profit and thus a company´s profitability.

Equity in the construction industry refers to the financial investment made by the stakeholders in a construction project. It's essentially the difference between the overall project cost and the amount borrowed to finance it. The capital is often fund supplied by owners, investors, or shareholders. These entities get a return on their investment either through project profits, or an increase in the value of the project, thus, equity provides them with ownership rights. Interestingly, a high equity stake in projects usually indicates low leverage and low financial risk. The construction industry relies heavily on equity, particularly during large-scale projects as these require substantial financial backing. Consequently, a contractor with a higher level of equity is often regarded as more stable and trustworthy.

In the construction industry, a contractor is the party responsible for delivering a project or a portion of it, typically under a formal agreement with the project owner. Contractors oversee labor, materials, equipment, and scheduling to ensure work is completed according to the contract’s scope, quality standards, and timeline.

A general contractor (GC), sometimes called a prime contractor, manages the overall project and hires subcontractors to perform specialized work such as electrical, plumbing, or concrete. Whether a contractor is a GC or a subcontractor, they operate under legally binding terms that outline deliverables, payment schedules, and compliance requirements.

Being a contractor means navigating complex billing requirements—especially on the subcontractor side. Pay applications must match each client’s requirements, include precise documentation, and often wait on a chain of approvals before payment is released. Any hiccup (e.g., a missing lien waiver, the wrong form, an incorrect total) can push payment weeks or even months past due. In an industry where it already takes an average of 96 days to get paid, those delays can put serious strain on cash flow.

Siteline was built to help commercial subcontractors overcome these hurdles. Our software automates pay application creation, keeps lien waivers organized and compliant, and tracks payment status in real time. By streamlining the billing process, contractors using Siteline can avoid lengthy payment delays, strengthen relationships with GCs, and get paid faster.