Winning more business and improving relationships with lower-tier subcontractors
As an up-and-coming steel contractor in the Portland area, Jordan and his team uses Siteline to boost credibility with clients. The team at Norse were known as impressive builders, but Siteline brought polish to the cumbersome paperwork required on larger jobs, giving Norse a competitive edge. They went from building a truck rack for one of their friends as their first project to working on major universities for general contractors. Now, they have more opportunities than they have the capacity for.
“Siteline adds a lot of credibility as we establish ourselves as a professional outfit,” said Jordan Copeland, an owner at Norse. “We aren’t backyard fabricators here. We are working with top-tier people so we want to meet them at their level. Siteline makes our billing process trustworthy and prompt.”
Potential clients were impressed by the system Norse had in place to handle the billing paperwork. Siteline gave their clients comfort that their billing paperwork would be complete and on time. Clients were more inclined to award Norse more work because of the professional systems in place for the back office, with billing through Siteline mentioned as a particular highlight.
“To have that polish right out the gate,” said Jordan. “To me, it’s the difference between taking off like a rocket and really having to work your way to build up your momentum.”
Siteline has not only improved Norse’s relationships with its clients, but it has also improved the company’s relationships with its fabricators and vendors. With Siteline, Norse has deeper insight into cash flow and has been able to pay partners faster.
Since contracts are pay-when-paid, if a payment is put on hold for a paperwork mistake or missed deadline from Norse, their lower-tier contractors also feel the pain.
“We’ve never not paid our vendors on time since implementing Siteline,” said Jordan. “With Siteline, we’ve actually been able to pay some of our vendors early, even before we get paid because we are confident in our cash flow projections. We always know when our money is coming in now. Paying early helps keep our projects going, makes us look good, and builds a stronger relationship with our customer.”
Reduced risk of payment delay
Before Siteline, Jordan didn’t have a system to track all of the requirements to get paid on each of his projects. As a small business owner, Jordan had many responsibilities. Due to the lack of process and overwhelming workload, up to 60% of their monthly pay applications were submitted late. On top of that, 1 in 10 pay apps would get rejected for clerical errors or incomplete paperwork.
With Siteline, all of their pay applications are submitted on time with correct and complete paperwork. Today, Jordan can’t remember the last time that Norse missed a billing cycle or a GC kicked back a pay app, which Siteline estimates frees up about 10% of their working capital.
Not only is Siteline improving the accuracy of their pay apps, but Jordan is able to breeze through the entire billing process 80% faster. Previously, it would take over an hour per project to bill. Now, Jordan knocks out billing for all of their active projects in under an hour.