FireTron, Inc.

The Challenge
As is common with most successful companies, growth brings its own challenges. For FireTron, billing demands had simply outgrown their back-office systems. While the company was delivering thousands of projects across Texas, its back office team was managing billing through a patchwork of spreadsheets, emails, and phone calls across six different satellite offices. Each month felt like a scramble—inputs arrived late, mistakes slipped through, and deadlines loomed. The process created more stress than clarity.
- No traceability: Billing data lived in inboxes and Excel files with no clear audit trail. If something went missing, disputes often boiled down to “I emailed that to you”—with no way to confirm what people had actually sent, or if the emails were read.
- Half-day “donut meetings”: To compensate, ops managers, PMs, and billers gathered in marathon meetings to review line items one by one. What should have been a quick check-in routinely took half a day.
- Manual, error-prone waivers and billings: Every lien waiver and pay app required printing, wet signatures, notarization, and scanning—an exhausting process that often ended in rejection if amounts were off by even a penny. The reliance on physical signatures slowed billing, created bottlenecks across six offices, and left the team vulnerable to customer pushback.
- Collections drag: With no system to surface issues quickly, rejected invoices didn’t come to light until weeks later. That delay pushed receivables into the >90- and >120-day buckets, locking up cash flow.
The result was a billing team working harder and longer without solving the core problem: a lack of visibility and accountability across projects.
The Solution
To bring order to the chaos, FireTron adopted Siteline as its centralized billing solution. Instead of juggling spreadsheets, emails, and manual waivers across six offices, the team now has one A/R system that consolidates all inputs from project managers, sales, and back-office staff. Every project is visible in one place, with a clear audit trail of who did what and when—replacing the scattered data that once lived in inboxes and Excel files.
- Custom pay app forms with digital signatures: Siteline generates AIA® and GC-specific forms automatically, complete with uploaded blue signatures that look identical to wet ink.
- Hassle-free waivers: Siteline auto-populates lien waivers, bundles them with supporting documents, and sends them out—removing manual steps and human error from the process.
- Automated collections: Siteline follows up on outstanding invoices automatically, surfacing issues within days instead of weeks. The entire communication trail is logged in the system, so nothing falls through the cracks.
Adopting Siteline gave FireTron the structure and reliability it needed to keep pace with its growth. What once felt like a constant scramble is now a streamlined, transparent process that standardizes workflows across all offices and enforces accountability.
The Results
The team felt the shift immediately. What used to be late nights and last-minute fire drills became an organized, predictable process.
20-day faster cash flow
With automated reminders and real-time visibility, FireTron cut its A/R aging by 20 days. Rejections that once took weeks to surface are now corrected in the same month, significantly reducing >90 and >120 balances.
Stress-free scalability
Even across six offices, FireTron didn’t need to add headcount. Three billers now manage over 1,800 projects in Siteline. Instead of racing against deadlines, the team now leaves the office on time, often finishing early.
Streamlined lien waiver processing
Lien waivers that once took 10 minutes each to print, notarize, and scan now take under a minute. Digital signatures eliminated excuses for delayed payments, cutting out one of the biggest roadblocks to cash flow.
Resilient operations
When FireTron’s ERP migration caused a three-week outage, Siteline ensured billing continued without interruption, and the company processed nearly $10M in pay apps during the outage, avoiding a potential cash-flow crisis.
Stronger collaboration
FireTron has logged more than 10,000 comments and notes in Siteline in under a year, creating a living record of every decision and handoff. PMs can now see unpaid invoices directly and even halt work until payments clear—ensuring accountability across the board.
Siteline didn’t just save time—it reduced risk, protected cash flow, and gave FireTron confidence that billing would never slow down their business, even during ERP system outages.



