Charlotte Bohnett is the head of marketing at Siteline, the only billing software built for trade contractors. There she leads all things marketing, branding, and communications. Prior to Siteline, she was the head of marketing at Mosaic, the first combined project and resource management software built to improve utilization rates for AEC firms, that grew 500% during her tenure. Before Mosaic, Charlotte spent nine years on the marketing team at WebPT, the leading EMR software for outpatient physical therapy. Charlotte has more than 15 years of experience in marketing and sales with specialized knowledge in inbound and demand gen strategies, B2B SaaS, ong-form content creation and optimization, crisis communication, and branding. In addition to her full-time roles, Charlotte has worked as a contractor for Pure Chat, Gainsight, Traklight, Kaep (formerly Infusionsoft), and Price Intelligently. Charlotte has a master’s in technical and professional communication from Lawrence Technological University and a bachelor’s in creative writing from Bowling Green State University. When she’s not lusting after leads and optimizing every aspect of the funnel for conversion, she enjoys spending time with her family, traveling, crushing Peloton workouts, and binge-watching TV.